Gallerix and The Non-Violence Project are proud to present a unique and long-term collaboration aimed at increasing engagement in the fight against violence. With a shared belief in the power of visual expression, the first step of this partnership is the launch of an exclusive collection of 16 unique posters – each one a tribute to non-violence and the important work that The Non-Violence Project carries out around the world.
Gallerix is a Swedish interior design company with over 50 years of heritage, founded in Uppsala, Sweden, in 1974. Its mission is to create unique and affordable wall art for all homes and styles – guided by a love of Scandinavian aesthetics and a constant ear to contemporary trends. Today, Gallerix is a leading player in online wall art, with national websites in 24 European countries and over 4 million unique annual visitors.
The Non-Violence Project is a global organization that has worked for over three decades to prevent violence through education, inspiration, and artistic initiatives. At the core of the organization’s identity is the world-famous Non-Violence sculpture, created by Swedish artist Carl Fredrik Reuterswärd. The piece depicts a revolver with a knotted barrel – a universal symbol of peace and non-violence. It was created after his friend John Lennon was shot and killed outside his home in 1980 and has since become one of the world’s most recognized peace symbols. Today, versions of the sculpture are placed in prominent locations around the world, including outside the UN headquarters in New York, in Berlin, and in Beijing.
The partnership between Gallerix and The Non-Violence Project is multi-year and will be launched in several phases, each featuring unique collections. The first phase introduces a core collection, where 20% of all sales go directly to The Non-Violence Project to support their continued violence-prevention education. Through this initiative, we aim to raise awareness, spark meaningful conversations, and remind the world of the power of non-violence.
“It feels both meaningful and important to be able to contribute to The Non-Violence Project’s work against violence. At Gallerix, we believe that the art on your walls should not only be visually beautiful – it should also move you, make you think, and start conversations. Through this collaboration, we want to create space for reflection, empathy, and dialogue. By highlighting Non-Violence, we also highlight the conversation about a more peaceful future – while actively supporting education that prevents violence.” – Jimmy Håkansson, CEO of Gallerix
“We are very pleased with the collaboration with Gallerix – a partner that shares our belief in the power of art and creativity to make a difference. By bringing our message of non-violence into everyday spaces – homes and workplaces – we reach more people with what we are passionate about: inspiring and empowering children and youth to handle conflict in peaceful ways. Together, we create visibility and engagement for an important cause.” – Maria Norberg, Head of Communication & Partnership, The Non-Violence Project
– Gallerix x The Non-Violence Project
For more information about Gallerix:
Contact: Jimmy Håkansson, CEO – [email protected]
Website: https://gallerix.com/
For more information about The Non-Violence Project:
Contact: Maria Norberg, Head of Communication & Partnership – [email protected]
Website: https://nonviolence.com/
– The Non-Violence Project Foundation was established in 1993, coinciding with the foundation acquiring the rights to the symbol “The Knotted Gun” — created by artist Carl Fredrik Reuterswärd after the murder of his friend John Lennon in 1980. Since then, the foundation has inspired, engaged, and educated children, youth, teachers, and sports coaches worldwide on how to prevent and resolve conflicts peacefully through the school programs Schools for Peace and Sports for Peace.
To date, more than 10 million people have participated in our programs, and our goal is to reach 20 million individuals by 2030. The symbol — now one of the world’s most iconic peace emblems — can be found outside the United Nations headquarters in New York, as well as in cities like Stockholm, Beijing, Beirut, Cape Town, and Lausanne.
The organization is funded through donations, partnerships, and the sale of limited-edition sculpture replicas, often designed by our ambassadors such as Sir Paul McCartney, Sir Ringo Starr, Muhammad Ali, Patrizia Gucci, Håkan Hellström, and Meja. We have been active in over 30 countries and currently have 13 national offices working locally on education and advocacy.
– Our mission is to prevent violence by inspiring, engaging, and educating children, youth, teachers, and sports leaders in peaceful conflict resolution. Our programs Schools for Peace and Sports for Peace are based on a combination of theory and hands-on activities. Participants learn to build self-esteem, show respect for themselves and others, and resolve conflicts without violence.
The programs consist of 10 lessons in three levels, designed to be integrated into classrooms or sports environments. Beginning in autumn 2025, the programs will also be available in a digital app format — making them even more accessible and user-friendly.
We also offer specialized programs, such as Standing Together, used at the EHL hospitality school in Lausanne. This program addresses issues like sexual harassment in the hospitality sector and has delivered strong results for over five years.
In addition to our educational work, we continuously spread our message through our own channels, partnerships, campaigns, and collections — which raise awareness while also supporting the funding of our efforts.
– The sculpture speaks for itself. It is universal, clear, and free from political or religious affiliation — and therefore people all over the world instinctively understand what it stands for.
When we acquired the rights from Carl Fredrik Reuterswärd, we wanted to give the symbol even deeper meaning, which led us to develop our educational programs. Our goal is to create real change by equipping the next generation to resolve conflicts peacefully.
We believe creativity combined with education is a powerful tool to change behavior. Today, the sculpture in its various forms is estimated to be seen by up to 2 billion people every year.
As former UN Secretary-General Kofi Annan put it:
"The sculpture Non-Violence has not only endowed the United Nations with a cherished work of art; it has enriched the consciousness of humanity with a powerful symbol that encapsulates, in a few simple curves, the greatest prayer of man; that which asks not for victory, but for peace."
Created by artist Carl Fredrik Reuterswärd after the murder of his friend John Lennon in 1980.
– We focus on children and young people between the ages of 7 and 19. Our programs provide them with tools to stand up for themselves and each other, handle conflict, and make conscious decisions that support their future.
The programs are based on the principles of Social and Emotional Learning, combining theory, practical exercises, reflection, and creativity. We recommend that schools and sports clubs implement all three levels of the program to provide children with a long-term and sustainable foundation.
– We always conduct evaluations after each completed program — from both participants and school or club staff. The schools’ own follow-ups also help us measure long-term effects.
A specific example is Fittjaskolan outside Stockholm, where incidents of violence were reduced by half after middle school students completed all three levels of Schools for Peace. In Uganda, our programs have shown clear results: increased self-confidence among students, improved standing for girls, enhanced gender equality, and a reduction in conflicts both in and outside of school.
– The Knotted Gun is a symbol that many feel strongly about — including Gallerix, even before we began discussions. When we connected, there was a shared desire to create a collection that would allow people to bring the symbol into their homes.
Carl Fredrik Reuterswärd once said his vision was for the sculpture to be present in every person’s home — as a reminder of the importance of non-violence and peace. Through our partnership with Gallerix, we are able to bring parts of that vision to life.
– In a world where violence and conflict are unfortunately on the rise, we see a growing need for people to clearly take a stand for peace and non-violence. Gallerix provides more people with the opportunity to do just that — with the world’s most famous non-violence symbol as part of their daily lives.
We are deeply grateful that Gallerix gives its customers a way to express their commitment to a more peaceful future — and in doing so, also supports our educational mission.
– We hope the collection will spark conversations — at home, in the workplace, and across society — about the importance of peaceful conflict resolution.
Our hope is that more people will discover our work, participate in our educational programs, and feel inspired to help build a more peaceful world — for children, young people, and future generations.
– Corporate partnerships are crucial to expanding our reach — both in visibility and financial support. Through campaigns, collections, and joint communications, we gain the momentum needed to educate more children and young people. We look for partners who share our vision and are genuinely committed to creating positive social change — together with us.
– We inspire, engage, and educate children and youth in how to handle conflict peacefully — to empower the next generation to make wise decisions, show respect, and contribute to a safer, more peaceful world.
